About Me
Projects
Feature
Challenges
Avidon Health's Challenge Feature allows users to build healthy habits through intrinsic and extrinsic motivation. The challenge will give users a customized experience through a tailored phase approach.
Overview
Role
UX Design, UI Design, User Acceptance Testing
Tools
Timeline
June 2023-November 2023
The Problem
Users usually know what to do to get healthy, but lack of motivation and accountability suffers when they are on their own. In order to help achieve stated health goals, users need a source of motivation and accountability.
Understanding Our Users
Based on previous research and understanding our users, I uncovered 3 different goals that were important to the user base.
User Goal:
Motivation and accountability
User Goal
Creating healthy habits
User Goal
Social support
Competitive Analysis
Conducting the competitive analysis I researched and evaluated other challenge features to gain insights that would help to shape our design and set us apart in the market.
Streaks
Social Wall/Engagement
Trackers/wearables
Leaderboards
Leaderboards
Leaderboards are key features often used across health and wellness challenges to incite motivation as well as accountability. They allow users to compete against each other and see where they stack up. This allows the company to create the competitive edge, thus increasing motivation to complete actions to change health and win the challenge
Fitness trackings
Challenges have different formats (action based, activity based, or a combination).
However having the ability to have an integrations-led challenge is key to having a successful challenge. This is the difference between having to manually track your activity versus your device syncing your activity to advance you along in the challenge.
Customization
The ability to customize an experience for a user or set of users is a sought after feature.
Features or platforms that do this, tend to have higher reviews, different engagement opportunities, as well as leverage their challenges across the entire health spectrum, opening the feature up to endless possibilities.
Task Flows
Creating a New Challenge
Customizing a Challenge Content
Digitizing the Solution
From the initial brainstorming phase, it was time to bring the idea to life through digitization. I began to craft the wireframes of the most promising ideas and worked out the kinks that did not translate well to a digital environment.
Challenge Tile Page
The challenge title page is the page where users can select which challenge they want to register for. It will also display which ones you are apart of, and which ones users have recently completed.
Challenge Admin Page
The admin building page is probably the most important part of any challenge feature. While it is not directly seen by end users, the form, function, and flow of the design allows admin users to move effortlessly through their challenge build. The builder allows for different aspects such as challenge dates, custom activities that can be phased over specific set time periods.
Creating the Member Experience
User-facing main page -option 1
The user challenge main page is where users can complete assignments, see where they stack up against other challengers, and access more resources.
The challenge is activity-based and completing activities triggers the progress bar to progress, as well as advance users in the leader board.
This design option presents an easy-to-navigate, minimalist approach. The most important goals for the user are in the forefront, while the “add-ons” are nested a click away.
User-facing main page -option 2
This option explores the more expanded approach. Activities are placed first to allow the user to understand what is required of them to complete the phase. Leaderboards are no longer nested, instead, it is brought to the forefront to allow constant motivation.
This design is intended for less cognitive load and recall on the user's part.
Launching Challenges
Final Design
The final step was to present the final designs to the Product manager and CTO. Upon review, we decided to incorporate parts of both designs to ensure adoption and ease of use.
Content is laid out so that the user can clearly see what’s expected of them. Motivational and support features, such as the leader board and group chat are always on screen.
Consistent Help Text guides the user along to reduce the cognitive load and encourage a smooth experience.
Looking Forward
This is the first design iteration and is currently a live feature. We continuously encourage user and client feedback to improve the experience and will hopefully add additional improvements in the future.